“As of late, the fashion world seems to be run by Japanese innovation blended with classic American style. The East-meets-West fusion sounds terrific on paper, but it’s pretty difficult to pull off in an authentic way, which is why we are such proponents of Hawaii’s own In4mation. Founded at the halfway point between the U.S and Japan, it’s only natural that they bring out the best of both styles. In4mation is known for high level collaborations with Vans (have you seen them in the Oct. issue of Complex? Craze!), Stüssy, Etnies, DC, DVS, Gravis, G-Shock, Aipa Surfboards, and recently this dope Crooks joint. The In4mant crew definitely has collabos down to a science.
The brand started as a retail store focused on the convergence of streetwear and the skate scene, and continues to drive home its roots. Check out the Vans Chukka Low dropping this month—so sick! And then there was the Half Cab from a little while back. In4mation has managed to tread the line between the fashion, skate, and surf scenes without losing sight of its background, and that’s exactly why we co-sign. Its team still reps hard, as seen by the lookbook , so you know you’re not copping from some wannabe Skateboard P crew.”
- Complex Magazine.
Read more of the following answered by designer Elska Sandor.
